I build brands, systems, and stories for the world we want to live in.

CANAVA

The Platform.

A system for deliberate living—fusing content, product, and purpose to help people live well, be well, and do good in extraordinary times.
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NEVEREVEN
Brand innovation, inside a legacy giant.

A concept-to-market brand launched within J.Crew Group. Built fast, lean, and future-forward—redefining how big companies bring new ideas to life.
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Geren Ford

The original blueprint.

An independent fashion brand I founded and scaled globally. From studio to supply chain to store, it was a living ecosystem for creative entrepreneurship.
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My work lives at the intersection of vision and systems—where design becomes strategy, and creativity drives real-world outcomes.

A Way of Seeing

Executive Consulting / Brand Strategy and Creative direction with systems impact.

“When consumers realize there’s another path where they can thrive without being destructive, they’ll choose it — we already know this. Yet we stand almost completely still.”

— Geren Lockhart, Vogue Business, Sept 2024

Building a Better Future: Living Well, Being Well, and Doing Good

Featured In / Speaking Up About the Evolution of Impact

Dive Deeper

  • West Elm, Kjaer Weis, Volvo, 20th Century Fox, Gjelina Group, Good Pharma, Bonobos & more.

  • Spotify, New Balance,
    Moet & Chandon, Whole Foods, Volvo, Net-a-Porter, Barney’s New York, Urban Outfitters, Target, Liberty, QVC, Shisheido, Bumble & Bumble, Merci Paris, Drakes, Fred Segal, Veja, Belvedere, Soho House, Mack Weldon, Eastpak & more.

  • Apple, Nike, Infiniti, Nissan, Levi’s, Universal Music, Sony Pictures, Disney Studios, Warner Bros, Vanity Fair, Coca-Cola, Heineken, Mercedes & more.

  • British Vogue, Vogue, Vogue Business, Australian Vogue, French Vogue, W Magazine, Teen Vogue, Elle, Elle UK, Forbes, The New York Times, The Los Angeles Times, WSJ, The Washington Post, WWD, Business of Fashion, Oprah Magazine, Marie Claire, Marie Claire Japan, InStyle, Lucky Magazine, Dwell, Fashionista, Refinery 29, Monocle & more.

  • Charlize Theron, Sarah Jessica Parker, Courtney Cox, America Fererra, Gwyneth Paltrow, Sandra Bullock, Cameron Diaz, Kate Hudson, Kylie Minogue, Nicole Ritchie, Kim Kardashian, Chelsea Handler, Heidi Klum, Jennifer Lopez, Serena Williams, Demi Lovato, Kristen Stewart, Jessica Biel, Katie Holmes & many more.

  • Harvard Business School, UCLA Extension, Fashion Institute of Technology & many expert panels.

  • WME, CAA & The Magnet Agency