About
“I believe beautiful things can also make the world better.”
I was raised between SoHo and the Silicon Valley—two epicenters of disruption, where I learned early that the future belongs to those who blur the lines between art, culture, and technology. That duality shaped everything: how I work, how I lead, how I build.
My career has unfolded in three distinct chapters, each one a study in creative evolution.
Early Career
First, I came up through global advertising and creative production, working with brands like Nike, Apple, Mercedes, Levi’s, and Coca-Cola. I moved fluidly between roles—producer, agent, costume designer, creative director—gaining a rare perspective on how stories, visuals, and systems of meaning shape the way we see ourselves and each other. These years taught me not just how to make work, but how to move people.
Founder
At 30, I launched Geren Ford, a women’s fashion brand rooted in independent thinking, intuitive design, and real-world wearability. As CEO and Creative Director, I led it to international retail success, financial independence, and cult creative credibility—without VC funding or trend-chasing. Alongside the brand, I built a vertically integrated studio in L.A. that housed our design team, operations, concept retail, and a dynamic creative incubator. We didn’t just create product—we built a platform, a community, and a cultural presence.
Executive/Consultant/Founder
Now, I’m focused on shaping the future we actually want to live in. I advise and lead creative strategy for iconic brands navigating meaningful transformation—J.Crew, West Elm, Kjaer Weis, 20th Century Fox, and others—bridging creative vision with operational clarity. As a senior executive at J.Crew, I helped build a next-generation innovation group that brought cultural fluency and new energy to a legacy brand.
I’m also building CANAVA, a platform for the conscious era. CANAVA is both a philosophy and a toolset—helping people live deliberately in extraordinary times through content, community, and product. It's where aspiration meets responsibility, and where design becomes a vehicle for systems change.
Throughout it all, I’ve remained devoted to collaboration, to material and behavioral intelligence, and to the power of culture as a lever for necessary change. I’ve led teams across six continents, designed over 70 collections, and shaped hundreds of campaigns and productions. I’ve worked in 36 countries and partnered with creatives, executives, and institutions across every imaginable discipline. I’ve built trust by doing the work, again and again—with clarity, creativity, and care.
My throughline? A global perspective, a builder’s mindset, and an unshakable belief that beautiful things can also make the world better.
