I grew up in two of the most innovative places in the world - the Silicon Valley in Northern California and SoHo in New York City where I was able to witness the intersection of art and technology, which has informed my personal and professional life.

My professional journey can be divided into three distinct chapters. During the first chapter, I worked in marketing and advertising for a number of well-known international brands such as Nike, Coca-Cola, American Express, Adidas, Apple, Levi's, Mercedes, Nordstrom, and Volkswagen. My role varied from producer and account executive to agent and costume designer.

The second chapter of my journey began at the age of 30 when I founded Geren Ford, a successful women's contemporary fashion brand. As the CEO and Creative Director, I helped lead the company to creative recognition, profitability, and a global retail presence. Combining the experiences from both chapters led me to the third and current chapter of my professional journey.

In my current chapter, I focus on building brands that encourage positive change through everyday choices. Most recently by incubating CANAVA, a platform for the conscious consumer that combines content and product to help create a world where we can live well, be well, and do good simultaneously. Alongside this, I work as a senior executive and creative consultant for established brands such as J.Crew, West Elm, Bonobos, Kjaer Weis, 20th Century Fox, and others.

My ultimate goal is to live an authentic and adventurous life with a global perspective, filled with curiosity, creativity, and a deep passion for discovering new cultures.

✷ Throughout my career, I have had the privilege of collaborating and partnering with hundreds of innovative & best-in-class brands worldwide.

✷ I have designed & produced more than 70 apparel & accessory collections.

✷ I have worked as a key costume designer on over 150 commercials & have played roles as a producer, agent, or exec-producer on over 100 more.

✷ Collaboration is one of my top priorities & I have been fortunate enough to work with many talented directors, photographers, artists, executives, designers, actors, athletes & personalities worldwide.

✷ I have recruited & managed hundreds of team members across various disciplines.

✷ The products I designed for brands I founded have retailed in more than 300 doors worldwide

✸ My designs have been worn by notable celebrities, styled by top fashion & costume experts & garnered a long list of film & TV placements - all earned, none paid.

✷ I have worked in 36 countries across six continents & 20 states in the US.

✷ I have traveled to 47 countries across six continents & 38 states in the US.

✷ My work has garnered hundreds of earned media placements.

✷ The brands I founded have generated over 70 million dollars at retail.

✷ Retail sales for partnerships & creative director projects are hundreds of millions.

✷ Retail sales for projects related to my costume design & advertising work is billions & billions.